Missoni: a famous brand and the history of its occurrence

Contents:

• History Missoni
• Chronology of success Missoni

Missoni - the world famous brand, based in Milan and has become famous for its famous zigzags. Bright picture adorns the tops, skirts, low-cut dresses. Home shapeless knitted Missoni have transformed into a seductive air material. In addition to the fabulous famous brand zigzags smooth flawless seams that make the joints of the connection parts hardly noticeable. Clothing brand Missoni is universal, it is appropriate at home, in the office and at social events. Agree, more than enough advantages to one company? So what is the secret of success of Missoni? Let's try to understand. But let us start from the ground - the brand itself and the history of its occurrence.

History Missoni

However, you can not write about a company, without thinking about its creator .  Ottavio Missoni was born in the ancient city of Dubrovnik in southern Croatia in 1921 .  As a six year old boy, Ottavio with his parents moved to the town of Zadar, where he spent his youth .  Of the major hobbies Missoni be noted athletics .  Ottavio was a serious athlete, and even managed to win before the start of World War II, eight national titles .  However, the dream of a sports career ruined war .  Missoni went to the front .  We can not say that the time in the army held as rosy as in civilian life .  In 1942, Ottavio taking part in the Battle of El Alamein and the result is captured by the Allies .  He had protomai Egyptian POW camp as much as 4 years .  Then (in 1946) worn out soldiers returned to Italy .  There Ottavio quickly comes to his senses and even enters the Lyceum Oberdan .  But one can not live a scholarship, and enterprising Missoni with his friend Giorgio opened a small workshop making tracksuits brand Venjulia, which later became the main form of the Italian Olympic team .

Apparently the success of the event was due to the fact that Ottawa - a former athlete, and he's like no one knows what suits needed during long workouts. One way or another, but it is not only their own youth brought benefits, but also helped to find happiness in your personal life. Ottavio Missoni in 1953, met with the Rosita Dzhelmini and proposes to her. And then sewing workshop sportswear, you ask? The fact that the future bride is the successor of a factory to produce fabrics and embroidered shawls, so young had much in common.

I must admit that the couple quickly joined forces and created a company Missoni. It happened in the year of their marriage. Initially, it was the usual knitting workshop. Spouses long fine products sold to customers at random before received a large order. Knitwear in a large scale needed famous house "La Rinashente." Needless to say, Ottavio and Rosita Missoni coped brilliantly with the order? Therefore, in 1966, he had his own brand Missoni. The workshop had the equipment, which are produced only smooth and striped fabrics. That is why, rather than in connection with the creative ideas of the spouses, there was a famous and recognizable throughout the world drawing Missoni.

Another happy event was the fashion show in 1967, when Rosita asked to remove bra models, so as not to disrupt the geometry of the dress. But she did not think that under the spotlight dresses become translucent. But in the end, this case turned world-famous.

Chronology of success Missoni

1958 - the world of fashion was presented the first Missoni collection titled «Milano-Simpathy».
1965 - acquaintance with the Rosita stylist from France Emmanuel Kahn. There was a significant event in New York led to a fruitful cooperation.

April 1967 - the first time the couple Missoni invited to the Palazzo Pitti (Florence) at a fashion show.

1970 - Missoni supported by Vogue editor Diana Vreeland American opened the first boutique in the department store Bloomingdales.

1976 - Ottavio and Rosita opened its first boutique in Milan.

1978 - the 25th anniversary of the fashion house Missoni. In honor of this great event held screenings in New York and Milan.

1979 - the company first creates a line of men's clothing. In the same year the brand Missoni receives a diploma "For the contribution to the Italian Republic" and the medal "For Civil Merit."

80 years - the company creates costumes for the opera «Lucia di Lammermoor» Gaetano Donizetti.

1994 - the 40th anniversary of the brand, which the couple celebrated the extraordinary exhibition "Missonologiya - Missoni world", which was a success in several countries.

1997 - Ottavio and Rosita transferred to the company in the management of Angela Missoni, his daughter.

2005 - The brand Missoni signed a contract on the construction of hotels with the company Rezidor SAS. The first buildings were in Kuwait, Edinburgh and Dubai under the name Missoni.

We believe that this chronology of Missoni does not end and will delight fashion brand colorful zigzags more than one generation.